{"id":81,"date":"2008-07-26T21:52:00","date_gmt":"2008-07-27T03:52:00","guid":{"rendered":"http:\/\/coryedwards.com\/?p=81"},"modified":"2008-07-26T21:52:00","modified_gmt":"2008-07-27T03:52:00","slug":"the-new-marketing-is-no-marketing","status":"publish","type":"post","link":"https:\/\/coryedwards.com\/?p=81","title":{"rendered":"The New Marketing is NO Marketing"},"content":{"rendered":"
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I am here at the glorious Pop Culture Nerdfest that is COMIC CON. I’ll give you a full rundown soon. But I had to give you a little taste of this, the latest in subversive viral marketing. The new generation does NOT respond to smiling models holding a product, or thunderous voice-overs telling you how awesome a movie is going to be. The smartest people in the entertainment business have figured this out.\u00a0<\/span><\/span><\/p>\n


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Marketing a movie or a game or a show is now about whispering a secret code. It’s about barely mentioning a company that is part of the plot of the comic book based on your movie. It’s about ARG’s (artificial reality games); scavenger hunts that let the audience discover and share a new project… and thus take OWNERSHIP in it.<\/span><\/span><\/p>\n


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This has started happening more and more at Comic Con, and the latest and sneakiest is something called <\/span>DISTRICT 9<\/span><\/span>.<\/span><\/span><\/p>\n


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Prominently displayed around the convention center are banners that say, “For Humans Only, Non-Humans Banned.” There are even signs with\u00a0the same logo by the restrooms, stating, “Restrooms for Humans only.”<\/span><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n

\"\"<\/span><\/span><\/span><\/span><\/span><\/p>\n

Ever so subtly displayed on these signs is a web address,\u00a0<\/span>D-9.com.<\/span><\/a><\/span>
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This has got <\/span>J.J. Abrams<\/span><\/span> written all over it.<\/span><\/span><\/p>\n


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Or if it’s not him, it’s someone big, for some big project. So sly….<\/span><\/span><\/p>\n


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Check out the site, and the additional link to ANOTHER site, for MNU – A big corporation called\u00a0<\/span>Multi-National United<\/span><\/a>. Their site has a lot about maintaining peace between humans and some extraterrestrial population.<\/span><\/span><\/span><\/span><\/p>\n


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Then today I witnessed a PROTEST MARCH for “non-human rights.” Fifty people with picket signs and everything, marching around noon in the Gaslamp district.<\/span><\/span><\/p>\n


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\"\"<\/span><\/span><\/span><\/span><\/span><\/p>\n

In the “Fringe” panel today, one of the last questions was to J.J., about this D-9 stuff. He had a distinct smirk about him when he said, “No, I don’t know anything about that.”<\/span><\/span>
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This is the fan-centric, super-sneaky marketing that gets people talking. Heck, it got me. I think it’s genius, and I don’t even know what it IS yet!<\/span><\/span><\/p>\n

<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

I am here at the glorious Pop Culture Nerdfest that is COMIC CON. I’ll give you a full rundown soon. But I had to give you a little taste of this, the latest in subversive viral marketing. The new generation does NOT respond to smiling models holding a product, or thunderous voice-overs telling you how […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts\/81"}],"collection":[{"href":"https:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81"}],"version-history":[{"count":0,"href":"https:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}