{"id":315,"date":"2011-02-23T15:05:08","date_gmt":"2011-02-23T21:05:08","guid":{"rendered":"http:\/\/coryedwards.com\/?p=315"},"modified":"2011-02-23T15:27:41","modified_gmt":"2011-02-23T21:27:41","slug":"a-wake-up-call","status":"publish","type":"post","link":"http:\/\/coryedwards.com\/?p=315","title":{"rendered":"A Wake Up Call"},"content":{"rendered":"

\"\"<\/a><\/span><\/span><\/span><\/span><\/span>Mark Harris just wrote a chilling and fascinating article for GQ<\/strong><\/a> that you’re going to want to read if you love movies. Harris’ “State of the Union” lays studio movies out on the autopsy table. And it ain’t pretty. This article will help you understand what’s happened to movies, and why you may feel like you are no longer being told stories but being hit over the head with giant, loud, plastic PRODUCT.<\/p>\n

It’s a very educational read — equal parts scathing, inspiring and deflating. Hopefully, it will make you want to rally behind making (and buying tickets to) something better. The article is so good that I want to whet your appetite with the opening paragraphs here. We need a revolution, and we need it badly.<\/p>\n

******<\/h1>\n

You want to understand how bad things are in Hollywood right now\u2014how stifling and airless and cautious the atmosphere is, how little nourishment or encouragement a good new idea receives, and how devoid of ambition the horizon currently appears\u2014it helps to start with a success story.<\/p>\n

Consider: Years ago, an ace filmmaker, the man who happened to direct the third-highest-grossing movie in U.S. history,\u00a0The Dark Knight<\/em>, came up with an idea for a big summer movie. It’s a story he loved\u2014in fact, he wrote it himself\u2014and it belonged to a genre, the sci-fi action thriller, that zipped right down the center lane of American popular taste. He cast as his leading man a handsome actor, Leonardo DiCaprio, who happened to star in thesecond<\/em>-highest-grossing movie in history. Finally, to cover his bet even more, he hired half a dozen Oscar nominees and winners for supporting roles.<\/p>\n

Sounds like a sure thing, right? Exactly the kind of movie that a studio would die to have and an audience would kill to see? Well, it was. That film, Christopher Nolan’s\u00a0Inception<\/em>, received admiring reviews, became last summer’s most discussed movie, and has grossed, as of this writing, more than three-quarters of a billion dollars worldwide.<\/p>\n

And now the twist: The studios are trying very hard not to notice its success, or to care. Before anybody saw the movie, the buzz within the industry was:\u00a0It’s just a favor Warner Bros. is doing for Nolan because the studio needs him to make<\/em> Batman 3. After it started to screen, the party line changed:\u00a0It’s too smart for the room, too smart for the summer, too smart for the audience.<\/em> Just before it opened, it shifted again:\u00a0Nolan is only a brand-name director to Web geeks, and his drawing power is being wildly overestimated.<\/em> After it grossed $62 million on its first weekend, the word was:\u00a0Yeah, that’s pretty good, but it just means all the Nolan groupies came out early\u2014now watch it drop like a stone.<\/em><\/p>\n

And here was the buzz three months later, after\u00a0Inception<\/em> became the only release of 2010 to log eleven consecutive weeks in the top ten:\u00a0Huh. Well, you never know.<\/em><\/p>\n

“Huh. Well, you never know” is an admission that, put simply, things have never been worse.<\/p>\n

READ ON at GQ.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Harris just wrote a chilling and fascinating article for GQ that you’re going to want to read if you love movies. Harris’ “State of the Union” lays studio movies out on the autopsy table. And it ain’t pretty. This article will help you understand what’s happened to movies, and why you may feel like […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts\/315"}],"collection":[{"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=315"}],"version-history":[{"count":5,"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":321,"href":"http:\/\/coryedwards.com\/index.php?rest_route=\/wp\/v2\/posts\/315\/revisions\/321"}],"wp:attachment":[{"href":"http:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/coryedwards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}